商务英语专业学生创新创业能力培养研究——基于跨境电商背景

The Study on Cultivation of Innovative and Entrepreneurial Abilities of Business English Majors——Based on the Background of Cross-border E-commerce

在跨境电子商务蓬勃发展、国际贸易转型升级的背景下,商务英语专业应紧跟行业发展趋势,明确培养目标定位。通过校企深度合作,培养商务英语专业学生的核心能力,加强实践教学和社会实践活动,辅以真实的创新活动和创业竞赛,对培养商务英语专业学生创新创业能力切实可行。

With the rapid development of cross-border ecommerce and transformation and upgrading of international trade, business English major should keep abreast of the trend of the industry, and be clear about orientation of talents cultivation.Through deep cooperation between university and enterprises, it is feasible to cultivate innovative and entrepreneurial abilities of business English majors by developing core competences, strengthening practice teaching and social practice activities, supplemented by the real innovation and entrepreneurship competition.