湖南文化创意产业与旅游产业融合发展对策研究

Research on Development Strategies of Hunan Cultural and Creative Industries and Tourism Industry

近年来,文化创意产业与旅游产业融合发展已经成为我国经济发展的重要特征。旅游产业为文化创意产业提供了新的发展空间,文化创意产业的创新效应和发展模式为旅游产业注入新的元素和发展动力,促进旅游产业转型升级。在湖南实施文化创意产业与旅游产业融合发展战略中,政府从政策、资金和人才方面构建完善的支持体系,企业间加强合作的引领带动作用,社会大力培育对文化创意旅游综合品的消费习惯,营造产业融合发展的环境和氛围,是湖南文化创意产业与旅游产业融合发展的可行之路。

In recent years,the integration of cultural and creative industries has become an important feature of China’s economic development. Tourism industry provides a new space for the development of the cultural and creative industries, while the innovative effect and development model of cultural and creative industries breathe new elements and development momentum into tourism industry and promote its transformation and upgrading. In Hunan provindevelop the integration of cultural and creati-ve industries and tourism industry, supposed to build a sound support system of policy, capital and personnel, enterprises should strengthen their leading role through cooperation,and people are expected to be guided cultural and creati-ve tourism. In conclusion, it is a feasible way to develop theintegration of cultural and creative industries and tourism industry by creating a favorable environment and atmosphere.