非遗企业非遗资产的商标化管理和保护探讨

Trademark Management and Protection of Intangible Cultural Heritage

对非遗资产进行商标化管理与非遗自身特性之间存在冲突,其中非遗资产的商标注册和存续是必须解答的问题。文章将目前可检索到的非遗资产涉及商标的全部案件以传承人、非遗申请人和商标权人为划分标准对非遗资产的商标注册和存续情况进行了四种分类,并以此为基础进行非遗资产商标注册和存续情况的对比,并指出非遗资产可以实现在商标化管理与其社会性、公共性之间矛盾的协调,非遗企业在非遗资产商标化管理上可以找到有效的解决路径。

By reviewing the cases from different sources,the paper analyzes the effective way oftrademark registration and the survival of intangible cultural heritage,and points out proposes relevant solutions. According to the inheritor, the applicant and the trademark owner,itclassifies the cases of trademark registration and survival of intangible cultural heritageand makes acomparative study on them. Finally,it comes to aconclusion that it is possible tocoordinate trademark management of intangible cultural heritage with its sociability and publicity and in-tangible cultural heritage enterprises can find their effective way to apply for a tradethe registered trademark.