名牌产品供应链环境成本分摊机制研究——以收益共享契约为视角

本文从名牌产品供应链环境管理的角度出发,建立了名牌产品企业分摊供应商环境成本的模型,分析了名牌产品企业和供应商在不合作、合作、收益共享契约三种情形下供应链成员的博弈,并通过算例分析了在收益共享契约下,消费者环保意识和收益共享份额对供应商环境绩效的影响。结果表明,收益共享契约对于提高供应商的环境绩效有显著的作用,消费者环保意识越强,名牌产品企业就越有动力进行分摊。研究结果有助于名牌产品企业正确认识并有效开展对其供应商的环境管理,既可以从财力、人力等各方面为供应商的环境管理提供支持,又可以建立环保激励机制,鼓励供应商提高环境绩效,同时也可加大环境责任宣传力度,增强消费者环保意识,提升公司品牌形象。

From the perspective of the environmental management of the brand-name product supply chain, this article sets up the model of supplier environment cost allocation of brand-name product enterprise, discusses the games of supply chain members under the situations of cooperation, noncooperation and revenue-sharing contract of enterprises and suppliers, and then analyzes the effect of consumer environmental protection awareness and revenue sharing to the supplier environmental performance through the example analysis under the revenue sharing-contract situation. The results show that revenue-sharing contract has a significant effect on improving the environmental performance of suppliers. Furthermore, the more environmentally conscious consumers are, the more incentive the brands will have to allocate. The research results can help the brand-name enterprises to correctly understand and effectively manage the supplier environment, which can provide supports to the supplier environment management either from the finance, human and other parties and establish the environmental protection incentive mechanism to encourage the suppliers to promote environmental performance. At the same time, it can also publicize the awareness of environmental responsibility, enhance the awareness of consumer environmental protection, and promote the company brand image.