“互联网+”时代下我国共享单车市场的实践困境与应对策略

伴随着共享经济的持续升温,共享单车作为共享经济的一种典型代表,正处于一种野蛮生长的状态,引发了一波又一波的资本浪潮。本文从共享单车市场发展驱动力出发,基于起源及发展、市场现状与商业模式维度总结了共享单车在我国的实践情况,指出目前国内共享单车市场的种种困境,包括"资金池"隐患、资本狂热带来的泡沫隐忧以及缺少相适应的行政法规等现实问题。由此引发思考,为共享单车市场的进一步发展提供出路:从企业自身和政府监管两个方面入手保证消费者押金安全,从而防范"资金池"带来的风险;投资者需提高风险意识,警惕资本泡沫;此外,相关部门应尽快制定"共享单车"法规性管理办法。

As the shared economy continues to heat up, the shared bicycle, as a typical representative of the shared economy, is in a state of barbaric growth, which triggers waves of capital. This paper starts from the driving force of the shared bicycle market, and based on the origin and development, market situation and business model, summarizes the practice of the shared bicycle in China. Then it points out that the current market has all kinds of difficulties, such as ＂Capital Pool＂ risk and bubble worries brought by fanatical capital and lack of suitable regulations. Based on the reflection, this paper provides a suggestion for the further development of the shared bicycle market： first of all, enterprise and government should ensure consumer＇s security deposits in order to prevent ＂Capital Pool＂ risk; secondly, investors need to improve risk awareness and watch out for capital bubble; finally, the relevant departments should draw up the ＂shared bicycle＂ management regulations as soon as possible.