互动型印刷媒体广告的阅读趣味

The Reading Interest in Interactive Print Media Advertising

互动型印刷媒体广告是在传统印刷媒体广告的基础上发展起来的一种设计形式,更注重受众的阅读趣味,将受众的参与环节设计到完整的作品表述中,借助有趣的互动使受众轻松愉快的接受作品的信息传递。互动型印刷媒体广告让作品信息的被动传达转变为受众对作品内涵的主动发掘,并使之成为一种自觉自愿的愉悦体验,真正实现了设计师、设计作品和受众之间的完整循环。

Interactive print media advertising, which pays more attention to the audiences＇ reading interest, is a form of design developed on the basis of traditional print media advertising. It involves the audiences＇ participation in the presentation of the works, and makes the audiences receive the corresponding information through interesting interaction easily and happily. The interactive print media advertisement makes the passive communication of the information transform into an active exploration of the content of the works, and makes it a voluntary and pleasurable experience, which actually realizes the complete cycle among the designer, the works and the audiences.