虚拟现实视阈下的传统艺术传播与设计

The Dissemination and Design of Traditional Art Based on the Integration of Virtual Reality Theory and Technologies

传统艺术是一个民族在漫长历史发展中所形成的自身文化的外在显现,具有精深的内容形式与文化意义。虚拟现实作为当前全球信息科技背景下最为重要的视觉形式之一,极大地拓展了传统艺术的内容呈现与文化感知方式,对于其当代传播具有重要意义。文章通过分析国内外传统艺术虚拟现实传播设计案例,阐述了其理论与模式,试图探寻传统艺术当代传播设计的方法与新趋势。

The traditional art is the external manifestation of a nation＇s own culture formed in the long historical development, which has a profound content form and cultural significance. Virtual reality is one of the most important visual forms in the global information technology background, which greatly expand the content display of the traditional art and cultural awareness. It is significant for the contemporary dissemination of traditional art. By analyzing the design cases of virtual reality communication design of traditional art at home and abroad, this paper expounds its theory and mode, and tries to explore the methods and new trends.