摘要
在丝绸产品的设计开发中引入"文化"的概念,将我国的优秀文化元素、地域文化元素、时尚热点元素充分利用在丝绸产品设计当中,以文化营销带动丝绸产品的发展,并以丝绸的丰富产品文化内涵,增加产品的附加值,将对当今的丝绸设计具有重大的推动作用。
We bring cultural concept into silk product design, making a full use of excellent traditional Chinese culture, regional culture, fashion idea in to the product design. Cultural marketing strategy stimulates the silk＇s development, riches it＇s connotation, as well as increases it＇s added valve. It will play a significant role in silk product design nowadays.
作者
蔡周棋
徐峰峰
孙立娟
CAI Zhou qi;XU Feng-feng;SUN Li-juan(Silk Culture Heritage and Digital Development Lab, Ministry of Culture, Clothing Institute, Zhejiang Sci-Tech University, Hangzhou 310018,China)
基金
长三角地区丝绸文化创意产业的发展概况和趋势研究(CA89126)
关键词
丝绸产品
文化创新
设计
新思路
silk product
cultural innovation
design
new idea
