谈字体设计教学的创造性思维培养——以江苏网标志为例

Creative Thinking Training of the Font Design Teaching: Taking Jiangsu Net's logo for an Instance

创造性思维是通过视知觉的观察、探索,以视觉意象为媒介想象出字体与视觉形态的组合方式,是理性与感性的思维过程。教学中培养学生的创造性思维可以引导学生观察文字的整体型结构关系,看到从文字到标志这个过程中字体变化的逻辑关系,做出合适的判断。可以让学生长期积累的视觉印象突然间得到升华,产生某种直觉,想象出标志中字体设计的整体轮廓,有利于标志的形成。

Creative thinking is imaging the combination mode of the font and visual form according visual images after observing of visual perception and exploring. Student＇s creative thinking training in the process of teaching will lead students to observe the font＇s overall structure relationship, find the logic relationship of the font changing within the process of word to logo and give a proper judgment. With it, student＇s visual impression accumulated for a ling time would be sublimated to some intuition and imagine the font outline of in logo design and contribute to logo＇s formation.