多元化战略的利弊辨析

Dialectical Analysis of the Advantages and Disadvantages of Diversification Strategy

随着时代的发展,多元化发展战略作为很多企业推动自身不断发展壮大的一项重要手段和方向被业界广泛采纳,但实施的效果却有明显差异。事实上多元化发展战略存在着众多利弊,企业在不同的发展阶段中,只有充分研究内外部因素,结合自身具备的能力及多元化的条件来合理有效进行多元化战略,才能实现自身的不断发展。

With the development of the times, the diversification strategy is widely adopted by the industry as an important means and direction for many enterprises to promote their continuous development and expansion, but there are obvious differences in the effect of the implementation. In fact, there are many advantages and disadvantages of the diversification strategy. In different stages of development, enterprises must fully study internal and external factors, combine their own capabilities and diversified conditions to carry out diversification strategyrationally and effectively, so as to achieve their continuous development.