互联网背景下寿险公司个人代理现状及对策研究——基于中国人寿江苏分公司的实证分析

Research on the Status Quo and Countermeasures of Personal Agency of Life Insurance Company Under the Background of Internet——Empirical Analysis Based on Jiangsu Branch of China Life Insurance Company Limited

本课题针对互联网+时代下,寿险公司个人代理渠道的现状和问题展开调查研究,通过对保险代理、促销方式等进行调研,减轻当下保险市场代理营销方面的压力,意在通过调查研究为当代以互联网为基础的保险服务业提出合理建议,完善保险服务业的预防和止损功能,改善其经营管理模式,最终实现创新、改善保险营销方式、保护企业财产安全,在为保险公司提供合理利润保障的同时,起到维护社会稳定运行的作用。

This subject is to investigate the status and problems of personal agent channels of life insurance companies in the era of＂Internet Plus＂. Through the investigation of the insurance agent and the way of promotion to reduce the pressure of the agent marketing in the current insurance market. It is intended to make reasonable suggestions for the internet based insurance service industry through investigation and research, improve the function of prevention and stop loss in insurance service industry, improve its management mode, and ultimately achieve innovation, improve the way of insurance marketing, and protect the safety of enterprise property. So as to maintain social stability and running effect while providing the insurance company with reasonable profit guarantee.