浅谈商务谈判及推销的基本内涵

Discussion on the Basic Connotation of Business Negotiation and Sales Promotion

随着商务谈判与推销技巧课程理论基础及课程体系的日趋完善与成熟,现在已普遍开设于经管类专业中。在教学过程中经管类专业的学生也表现出极大的接受度和喜爱度。这可能与该课程内容贴合实际且在职场中的运用度较高有关。当然,课程的讲授方法也很重要,其中案例教学法就是常用的一种,论文就以案例教学法为例,全面而灵活地诠释商务谈判和推销的基本内涵。

With the increasing perfection and maturity of the course theory and curriculum system of business negotiation and marketing skills, it is now widely established in the management of economics and management. In the course of teaching, the students who majored in economics and management also showed great acceptance and affection. This maybe related to the content of the course and the high degree of application in the workplace. Sure, teaching method is also very important, of course, case teaching method is a common one, this paper taking case teaching method as an example, fully and flexibly interprets the basic connotation of business negotiation andpromotion.