体育电视媒体的社会作用浅析

Analysis of the Social Function of Sports TV Media

体育电视媒体在展现民族奋斗自信的同时,担负的巨额资本运作模式是社会经济发展的主导力量,是体育电视媒体存在与运作的基础,也是构建体育电视媒体传播系统的组成企业的基础所在,体育电视媒体对当今社会产生着不可估量的重大意义。体育电视媒体已经全面融入现代人的生活,全面改善着人们的生活质量,广大的体育受众在接受各类体育信息的同时,也在以各自的方式积极地参与体育锻炼。现代信息技术促进了体育电视媒体的科技化全球发展,并将与体育电视媒体相关的支撑要素逐一加以系统规范化、科学化和现代化。

Sports TV media shows the national confidence. At the same time, its huge-capital operation modeis the leading force of the economic and social development, the foundation of the existence and operation ofsports T~ media system, and also the basis of the relevant enterprises of sports TV media system. Thereforesports TV media has a great significance to the modern society. Sports TV media has been fully integrated intothe modern life and improved people＇s life. The majority of the audience are actively taking various physicalexercise while receiving all kinds of information related to sports. The modern information technology promotesthe development of sports TV media technology around the world, and makes the supporting elements associat-ed with sports TV media more systemically standardized, scientific and modernized.