宽体客机新开航线需求分析方法研究

Demand Analysis Method of New Routes for Wide Body Passenger Aircraft

宽体客机国际航线开辟对航空公司运营影响很大,其中新开航线市场需求分析是难点。从市场需求角度研究宽体客机新航线开拓,依据O&D理念分析市场需求,建立从机场服务半径开始,借助引力模型和服务质量指数模型,并以旅客溢出结束的完整宽体客机新开航线市场需求分析系列模型。最后用实际航线案例验证该模型的可信度和可行性。

The effect of wide body new routes operation is remarkable, and the demand analysis of new routes is difficult. This article studies the demand of wide body new routes, based on O＆D philosophy to understand demand, establishing the serial models to complete the analysis from airport service radius to gravity model, and QSI model, ending with passenger spill. At last, using actual routes analysis, the models were verified.