“自主性与社会性”——互联网时代下的中国当代建筑传媒发展趋向探究

“Autonomy and Sociality”:Exploration of the Development Trend of Chinese Contemporary Architectural Media in the Internet Era

在当今这个时代,以互联网为平台的建筑类新媒体以自身独特的参与性与互动性优势,突破传统的格局束缚,在当今的建筑界扮演了重要的文化与信息传播角色,同时也带来了越来越多的社会传播效应。本文通过对互联网时代下的中国当代建筑传媒发展趋向进行讨论和研究,结合传媒学视角和互联网思维探讨在互联网时代的大背景下,中国当代建筑传媒如何创新,在向社会传播建筑文化方面如何可以发挥更加积极和有效的作用。

At these times,the new architectural media which use the internet as a platform take advantage of their unique participation and interactivity, breaking the shackles of the traditional pattern, which make them playing an important role in culture and information transmission in the modern architecture field. Meanwhile, it also brings more and more social communication effect.This paper combine the perspectives of media studies and internet thinking to discusses and studies the development trend of Chinese contemporary architecture media in the Internet era, to explorethe ways which could letthose architecture mediainnovate and play a more active and effective role in the transmission of architectural cultureto society in the background of Internet era.