文创产品新媒体推广方式探究——以六朝博物馆为例

Research on the Promotion of Cultural & Creative Products by New Media——Taking the Oriental Metropolitan Museum as an Example

随着文化产业发展政策的实施和人们生活水平的提高,文创产业开始蓬勃发展。南京作为六朝古都,历史底蕴深厚,因此我们需要利用这一优势进行有效合理的推广。本文以南京六朝博物馆为例,分析其文创产品的特点,对其新媒体推广新方式进行探究并提出相关改进建议。

With the central government vigorously promoting the development of cultural industries andthe improvement of peoples living standards,the cultural and creative industries have started to flourish.Nanjing, the capital of six dynasties of China,has an excellent combination of profound history. How touse this advantage for effective promotion is the key point. This paper takes the Oriental Metropolitan Mu-seum in Nanjing as an example,the characteristics of its cultural and creative products were analyzed andthe recommendations for improvement on the promotion methods by new media were proposed.