媒体融合背景下“央视专区”在有线电视网络的探索与实践

Exploration of "CCTV." in CATV Network on the Background of Media Convergence

"央视专区"将央视海量内容资源以互动电视平台的形式在有线电视网络中落地,本文通过对"央视专区"1.0的总体架构、技术方案及关键技术的介绍,探讨了"央视专区"实践落地的重要意义及未来2.0发展方向。

＂CCTV.＂ applies mass of CCTV content to the CATV network by an interactive TV platform. This paper introduces the overall structure, technical scheme and key technologies of ＂CCTV.＂ 1.0, and then discusses the significance and development direction of ＂CCTV.＂ 2.0.