区域体育旅游协同发展模式与实现路径——以洞庭湖生态经济区为例

Study on the Development of Sports Tourism Co-operationin Dongting Lake Region

区域体育旅游协同发展是实现区域体育旅游规模经济的必要条件,是解决地区体育旅游产业发展不平衡的重要途径,是发挥地区体育旅游资源比较优势的有效手段,是满足体育旅游者求异心理、提高游客满意度的重要方法。实现洞庭湖生态经济区体育旅游协同发展,需要各子系统从多层次、多方面的共同努力。洞庭湖生态经济区体育旅游协同发展的路径包括确立"全域旅游"概念,构建"旅游+体育生态圈"发展新格局;树立"利益共享"观念,建立跨行政区域的体育旅游管理体制与共享机制;坚持错位发展的系统合作与整体竞争力提升,整合与优化洞庭湖生态经济区体育旅游资源与空间布局;积极推动"企业联营、促销联合、客源共享"的体育旅游营销战略;共享信息资源,构建完善的洞庭湖生态经济区体育旅游信息管理系统;重视社区居民"公民权利"建设,赋予社区居民参与体育旅游协同发展的知情权、话语权、决策权和利益分享权。

The coordinated development of the regional sports tourism is a necessary condition to realize the scale of the regional sports tourism economy, the sports tourism industry is an important way to solve the imbalance of regional development, it is the effective means to play the comparative advantages of the regional sports tourism resources, that is to meet the psychological difference of sports tourism, an important method to improve tourist satisfaction. That is to realize the co-ordinated development of ecological economy in the Dongting Lake district sports tourism that needs of each subsystem from multiple levels, the joint efforts of many aspects. Dongting Lake sports tourism eco- economic coordinated development path including the establishment of the＂global tourism＂concept, constructing the＂ecologieal sports tourism circle＂ new development pattern; It is to establish the ＂shared interests＂ concept, establishment and sharing mechanism of sports tourism across the administrative management system regional cooperation and enhancement the overall competitiveness of the system; to insist on dislocation development, integration and optimization of the Dongting Lake ecological economic zone. Sports tourism resources and space layout; It actively promotes the ＂joint venture, joint promotion, tourist sharing＂ sports tourism marketing strategy; It is sharing of information resources, to perfect the construction of Dongting Lake Ecological Economic Zone sports tourism information management system; to pay attention to community residents ＂civil rights＂ construction, to give community residents and to participate in sports tourism collaborative development of the right to know, the fight to speak, the right to share the decision rights and interests.