物流服务质量对电子商务企业顾客满意度影响研究

The Research on the Impact of Logistics Service Quality on Customer Satisfaction of E-Commerce Enterprises

为了探究电子商务背景下,影响顾客满意度的物流服务因素。论文通过调查网络消费者的顾客满意度情况,利用描述性统计分析方法,探究物流服务质量对电子商务企业顾客满意度的影响,并提出针对性的建议。

This paper explores the logistics service factors affecting customer satisfaction in the context of e-commerce. By investigating customer satisfaction situation of network consumers, using descriptive statistics analysis method, it explores the effects of logistics service quality on the customer satisfaction of electronic commerce enterprise, and puts forward corresponding suggestions