构建融合文化传承和产业发展的中医药健康服务模式探讨

Discussion on the construction of traditional Chinese medicine health service mode integrating cultural heritage and industrial development

文章分析了当今中医药健康服务的形势,结合中医药独有的文化特色,提出构建融合文化传承和产业发展的中医药健康服务模式。从模式的方向、依托、形态和价值4个方面进行探讨,认为研究中医药健康服务模式要体现中医药的行业特点、技术优势,以中医药健康理念为引领,以中医药文化为依托,以健康服务业为载体。模式形态分为综合产业园区模式、特色养生服务模式和历史文化弘扬模式3种。模式价值从社会效益和经济效益两方面进行分析。

This paper analyzed the situation of traditional Chinese medicine health service nowadays and proposed the construction of traditional Chinese medicine health service mode integrating cultural heritage and industrial development combining the unique cultural features of traditional Chinese medicine. The discussion included mode direction, mode support, mode form, and mode value. This paper considered that the study of traditional Chinese medicine health service mode should reflect industry characteristics and technical advantage of traditional Chinese medicine, take healthy concept of traditional Chinese medicine as guide, take traditional Chinese medicine culture as support, and take health service industry as carrier. The mode form included comprehensive industrial park mode, characteristic health preserving service mode, and historical culture development mode. Mode value was analyzed from the side of social and economic benefit.