宁波亲子游产品创新与开发研究

Innovation and Development of Parent-child Tourism in Ningbo

亲子游已经成为我国旅游市场的重要组成部分。宁波经济发达，儿童精神上的需求也在不断增加。加上亲子综艺类节目的热播，刺激了宁波亲子游市场需求，但现有亲子游产品存在一定问题，无法充分满足市场需求，因此，本文提出了相关产品创新开发思路，以进一步促进宁波亲子游市场的发展。

Parent-child tour has become an important part of China^s tourism market. Ningbo is economically developed and its children＇s spiritual needs are also on the rise. Coupled with the parentchild variety program hit, the demand was stimulated for parent-child travel in Ningbo, but the existing parent-child travel products have some problems, which can not fully meet the market demand, therefore, this article put forward the relevant product innovation development ideas to further promote the Ningbo parent-child Travel market development.