基于健康传播视角的健康村创建活动研究

Research on the Establishment of Healthy Village based on the Perspective of Health Communication

健康传播学是以传播健康相关知识为主要内容,以提高人群的健康水平为目的。以健康传播学为理论依据,以甘肃省静宁县开展的健康村创建活动为基础,探索新型的农村健康传播方式,进而提高农村居民的健康意识,以此规范生活习性,促进健康水平的提高。

Health communication takes the health related knowledge as the main content so as to improve the health of people＇s.This paper took health communication as theoretical basis and the establishment of health village in Jingning County as realistic foundation,explored a new pattern of rural health communication,with the purpose of improving the health consciousness of rural residents,standardizing the life habits and promoting the health standard.