国内移动商务用户行为研究综述

A Review of the Mobile Business User Behavior Studies

【目的/意义】通过对我国移动商务用户行为的研究现状分析,为国内学者开展移动商务领域的深入研究提供了理论方法和实现技术。【方法/过程】通过将定量与定性分析相结合,从文献年份数量分布、研究对象、主要影响因素、研究理论与模型、研究结论等多维度,对CNKI、万方、维普等数据库中移动商务用户行为的研究文献进行整理和分析。【结果/结论】研究发现:应考虑用户的动态情境来分析移动商务接受行为的影响因素;需要构建适用于不同环境与主体的实证理论模型,结合情景感知理论、社会行为理论来选择融合度高的关键变量;用户主体的研究范围与研究方法应多元化,采用案例分析、专题访谈等多元手段对用户的感知体验、个性化服务进行全面的实证调研,进而完善移动商务系统的服务建设,增强软件平台的综合竞争实力。

[ Purpose/significance ] This study analyzes the current situation of domestic mobile business users＂ behavior, and provides theoretical methods and implementation techniques for the further research on related fields in China. [Method/process] Through the summary and analysis of the research literature, an analysis was conducted in terms of the document year distribution, research object, main influencing factors, the theory and model, research conclusion and other aspects with the combination of qualitative and quantitative methods. [Result/conclusion] The study found： We Should consider the useCs dynamic situation to analyze the impact of mobile business acceptance factors;it is necessary to construct an empirical theoretical model for different environments and subjects, and to combine the situational awareness and social behavior theory to select the influencing factors; the research scope and research method of the user＇s subject should be diversified, and the comprehensive experience of the user＇s perceptual experience and personalized service should be carried out by means of case analysis and thematic interview. Then, the services of mobile business system will be improved and the comprehensive competitiveness of software platform will be enhanced.