论视觉创意与受众解读的一致性

Consistency between Visual Creation and Audience's Interpretation

当今我们已经进入"读图时代",各式各样的图像铺天盖地出现在人们的生活中。在图像信息传播过程中,如果设计者的创意表达不准确或指向不明、受众解读能力不达或解读路径相错,都有可能使信息传递失效。在视觉设计中,视觉创意者必须研究与遵循信息传播的过程模式,研究受众背景,通过准确使用图形符号,增强视觉点的有效性,合理使用传播媒介,保证创意指向明晰,以达成视觉创意与受众解读的一致性。

In this ' picture-reading' age where an overwhelming variety of images may flood in everyday,information transmission may become ineffective due to a designer's failure to reveal his or her intention or the audience's insufficiency or mistake in interpretation.This indicates that a visual creator has to study and follow the patterns of information communication while taking the background of the audience into account to achieve the consistency between their visual products and the audience's interpretation by means of accurate use of graphic symbols,reinforced effectiveness of visual points,proper application of communication media and clarified design targets.