大数据时代高校大学生思想政治教育工作创新探究

Exploration on the Innovation of College Students' Ideological and Political Education in the Era of Big Data

随着大数据时代的来临,大学生思想政治教育工作呈现出新的特点。将大数据引入高校思想政治教育工作,会大大提升思想政治教育工作的针对性和精准性。高校应树立大数据理念,转变思想政治教育工作方式,运用大数据去分析学生关注的热点、生活习惯和思想行为,使思想政治教育工作更具针对性和方向性,更能适应新时代的要求。

With the advent of the big data era, the ideological and political education of college students presents new features. Introducing big data into ideological and political education in colleges and universities will enhance greatly the pertinence and accuracy of ideological and political education work. Colleges and universities should set up the concept of big data, change the way of ideological education work, use big data to analyze the focus, habits and behaviors of the students, make the ideological and political education work more targeted and directional and more adaptable to the requirements of the new era.