大学生创业项目商业模式设计研究——以便携式多功能床头电脑桌项目为例

Study on Business Model Design of Undergraduate Entrepreneurship Project——Take the Portable Multi-purpose Computer Desk Project as an Example

以便携式多功能床头电脑桌项目为例,通过市场分析及用户需求心理分析,发现市场现有各类床头桌的优势与存在的问题,结合人体工程学原理设计一款高自由度、功能多样、新颖时尚的"自由床头桌",不仅满足生活在集体宿舍的大学生和狭小空间人群对"灵活、实用、舒适"床头桌的需求,并且为大学生创业项目商业模式提供研究基础。

As a new type of entrepreneurial innovation,the business model of entrepreneurial projects in college students is no less important than technological innovation.This article takes the portable multifunctional bedside computer desk project as an example.Through the research of market analysis and psychological analysis of user requirements,this article clarifies the advantages and existing problems of all kinds of bedside tables in the market,and designs a high freestyle combining human ergonomics degree,versatility and novel fashion"free bedside table"to meet the needs of"flexible,practical and comfortable"bedside tables for college students living in dormitories and small crowds,and to provide research on the business models of undergraduate entrepreneurship projects basis.