基于“FAHP-模糊综合评价”的赣南脐橙供应链绩效评价研究

Research on Performance Evaluation of Gannan Navel Orange Supply Chain Based on FAHP-Fuzzy Evaluation Comprehensive Evaluation

为更加客观、科学地评价地理标志农产品供应链的运行现状,有效克服传统模糊综合评价法的不足,提出了基于"FAHP-模糊综合评价"的改进模糊综合评价法。通过构建赣南脐橙"农超对接"绩效评价指标体系,并选取赣南地区实地调研数据,利用该模型对赣南脐橙"农户+合作社+超市"渠道模式进行了实证研究,验证了模型的有效性。结果表明,当前赣南脐橙"农户+合作社+超市"渠道模式运行效率不高,主要存在对接不稳定、信息不对称、补贴不到位等问题。最后,针对该问题提出了一些建议,以期实现赣南脐橙"农户+合作社+超市"渠道模式的持续稳定发展。

In order to evaluate the current situation of the agricultural products supply chain of geographical indications more objective and scientific, and overcome the shortcomings of the traditional fuzzy evaluation method more effectively, an improved fuzzy evaluation method is proposed based on ＆quot;FAHP- fuzzy comprehensive evaluation＆quot;. Through the construction of Gannan navel orange ＆quot;agricultural super docking＆quot; performance evaluation index system, and selects the field survey data of Gannan area, the model was used to study the＆quot;farmer ＋ cooperatives ＋ supermarket＆quot; channel model of Gannan navel orange, and the validi-ty of the model was verified. The results show that the current navel orange ＆quot; farmer ＋ cooperatives ＋ supermarket ＆quot; channel model is not efficient, the main problems are unstable docking, asymmetric information subsidies are not in place and so on. Fi-nally, the paper puts forward solutions to the above problems in order to realize the sustainable and stable development of Gannan navel orange ＆quot; farmer ＋ cooperatives ＋ supermarket ＆quot; channel mode.