中石化加油站非油品业务营销存在的问题及其策略研究

The Research of the Problems and Strategies of Non-oil Business Marketing in Sinopec Gas Station

近年来,随着成品油市场日益开放和调价机制逐渐放开,成品油经营面临前所未有的严峻考验,依靠单一经营油品已不能完全满足企业长期发展和效益追求的需要。文章以中石化公司为研究对象,对国内外加油站的非油品业务发展现状进行了简单分析,分析了中石化加油站非油品业务存在的问题,在此基础上针对性提出了非油品业务的营销策略,并对中石化整个非油品业务的发展给出了一定建议。

In recent years, with the refined oil market andpricing mechanism opening, the refined oil business faces unprecedented severe test, relying on a single operating oil cannot fully meet the needs of the enterprise long-term development and the pursuit of benefit. Sinopec company as the research object, this paper analyses the gas station of the oilbusiness development present situation at home and abroad,analyses the problems of the Non-oil business of Sinopec gasstation, and on the basis of targeted put forward the productmarketing strategy of the Non -oil business, and gives somesuggestions of Sinopec Non-oil business development.