我国农产品绿色营销战略研究

Research on the Green Marketing Strategy of Chinese Agricultural Products

快速发展的经济在带来利益的同时,也带来了诸多环境问题,随着生活水平的不断提高,人们越来越清晰地意识到环境保护的重要性与迫切性,对生活质量也有了更高层次的要求,由工业发达国家产生并逐渐发展起来的绿色营销在这种背景下应运而生。绿色农产品的营销,无论是在生产领域还是在消费领域,对于经济、生态、人类都将产生正面的积极影响。

Rapid development of economic brought many environmental problems while makeing profits. With the continuous improvement of living standard and quality of life,people are aware of the importance and urgency of environmental protections increasingly.Produced and developed by industrial countries,the green marketing emerges at this historic moment. Green marketing of agricultural products,no matter in the production field or in the consumption field,will generate positive impact on the economy,ecology,and human beings.