新经济环境下市场营销理念创新途径分析

The Innovation Approach of Marketing Idea in New Economic Environment

市场营销理念包括生产导向型、推销导向型、产品导向型、市场导向型四大类型,并随着时代的发展而发展。近年来,整合营销、绿色营销、网络营销、品牌营销等市场营销理念层出不穷。可通过强化市场营销理念创新意识,灵活运用各种市场营销策略创新市场营销理念。

The marketing idea includes production-oriented,sale-oriented,product-oriented and market-oriented. In recent years,ideas such as integration marketing,green marketing,network marketing and brand marketing emerge one after another. We can bring forth new ideas for marketing by strengthening consciousness of innovation and applying marketing strategies flexibly.