摘要
随着互联网技术的发展,我国的跨境电子商务蓬勃发展,成为经济发展的引擎之一。对跨境电商行业的人才数量和质量都提出了新的要求。近几年来,高职院校纷纷开设跨境电商专业或方向,为该行业的发展提供人才支持。本文基于专门用途英语(ESP)的需求和学习理论展开对《跨境电商专业英语》课程设计的一些探讨,提出应该进行学习需求和学习目标的分析,探讨了课程目标、课程内容、学生的学习活动、课程评价和教师队伍培养等方面的一些策略。
Based on teaching of Cross-border E-commence English to vocational college students,this paper applies the basic theories of ESP( English for Specific Purpose) to an analysis of key elements involved in teaching this course. That is,when designing and teaching this course,the instructor should keep in mind the needs both of learners and the society,teaching objectives,contents,materials,and methodologies. Then it provides some basic strategies and principles of teaching ESP to Crossborder E-commerce majors.
基金
浙江省供销社科学研究项目"跨境贸易电子商务农产品品质问题研究及对策分析"(项目编号:15SS01)
