基于跨文化交际的商务英语教学模式探究

Research on Business English Teaching Mode Based on Intercultural Communication

随着我国对外经济交往日益紧密,国际贸易迅速发展,培养既有扎实的商务知识又有较强的英语交际能力的复合型专业人才显得尤为重要。国际商务活动的成败很大程度上取决于沟通者的跨文化交际能力。如何在商务英语教学中培养并提高学生的跨文化交际能力才是关键。本文主要针对商务英语教学中存在的问题做出分析,并提出相应的改善策略,为商务英语教学模式的改革提出几点可实施性的建议。

As our country's foreign economic exchanges become more and more close,the rapid development of international trade,the cultivation of both solid business knowledge and strong English communication skills of complex professionals is particularly important. The success or failure of international business activities depends largely on the cross-cultural communicative competence of the communicator. How to cultivate and improve students' intercultural communicative competence in business English teaching is the key. This paper analyzes the problems existing in business English teaching,and puts forward some suggestions to improve the teaching mode of business English.