代价论视域下海南海洋体育旅游发展的思考

Development of Hainan Ocean Sports Tourism from the Perspective of Cost Theory

海洋体育旅游作为新兴朝阳产业,其特殊的参与体验性深受广大体育及旅游爱好者喜欢。海南所具有的区域资源优势为海洋体育旅游提供了广阔发展空间。从代价论视域下分析了海南海洋体育旅游发展过程中的同质化、低端化、庸俗化及破坏化,并为海南海洋体育旅游提出了特色发展路径:创意旅游发展模式及产品,拉长相关产业链;建立健全旅游管理体制,开发高端旅游精品体系;加强人才队伍建设,注重文化与体育旅游的结合传播;合理开发体育旅游资源,坚持保护海洋原则。

Ocean sports tourism,as an emerging sunrise industry,enjoys a special experience in sports and tourism lovers. Hainan has the regional resources for the marine sports tourism provides a broad space for development. This paper analyzes the homogeneity,low-end,vulgarization and destroying of Hainan marine sports tourism from the perspective of cost theory,and puts forward the characteristic development path of Hainan marine sports tourism: creative tourism development model and product,The development of high-end tourism quality system; to strengthen the building of qualified personnel,pay attention to the combination of culture and sports tourism; the rational development of sports tourism resources,adhere to the principle of protection of the oceans.