传播与建构：藏地题材纪实影像论略

Dissemination and Construction: Preliminary Discussion on Tibet-themed Documentary

中华人民共和国成立以后,中国少数民族题材纪实影像迅速发展。相对其他地区的快速发展,藏区影像的创作与传播还处在一个相对封闭的系统中,藏地文化艺术大多囿于藏族文化圈内部传播,没有借助影像进行广泛传播和融合,有关藏地历史文化的影像传播基本上是外在系统传播,其内在系统的传播渠道基本上是封闭的。中华人民共和国成立之后60多年的发展,藏地题材纪实影像的创作与传播发生了很大的变化,其题材由以政治宣传为主导的宏大历史事件反思、社会新貌展示到记录日常生活场景、展现普通个体生命轨迹的变化;其传播方式也由一对多、中心对边缘过渡到双边、多向、自主的传播;藏地题材纪实影像的这种变化既是顺应时代的要求,又是我们多民族国家和谐发展的内在要求。深入研究藏族社会中适合于影像传播的各种元素,实现真正意义上的"影像化"传播,可以让影像的有效创作与良性传播促进藏区社会的和谐与发展。

Chinese documentary on Chinese ethnic minorities developed fast after the founding of the People’s Republic of China. Compared with the fast development in other areas,the creation and dissemination of the documentary themed on Tibet is still within a relatively enclosed system. Tibet-themed culture and arts are largely disseminated within the Tibetan cultural circle and the films and images are not used for widedissemination and integration. The image dissemination on Tibetan history and culture is mainly a dissemination relied on the outside system whereas the inner system for dissemination is enclosed. In the past 60 years after the founding of the People’s Republic of China,huge changes happened to the creation and dissemination of Tibet-themed documentaries. These changes can be seen in terms of the change of the topics from rethinking of the broad historical events and display of new social appearance led by political propaganda to records of everyday lives and display of the changes of ordinary individual lives. In addition,the dissemination method changes from one-to-many and centre-to-periphery to bilateral,multilateral and automatic dissemination.These changes to the Tibet-themed documentary is what the times ask for,as well as what the multi-national country requires for a harmonious development. A deep study of various elements that are suitable for visual dissemination will enable the effective creation and positive dissemination to facilitate the harmonious development in Tibetan region,as well as to realizethe ＂visualized＂dissemination.