影视娱乐业上市公司经营绩效分析

The Business Performance Analysis of Video and Television Entertainment Listed Companies

2016年末我国影视娱乐行业共有21家上市公司,以各公司2016年年度财务报告、沪深公开信息为数据来源,对这些公司的经营绩效和财务状况进行分析和比较。结果显示,影视娱乐业上市公司偿债能力和资金流动性较好,盈利能力和成长能力较强,正处于成长期,前景明朗,并具有无穷的开发空间,但存在投资保守、营运能力较低和业绩易受票房影响等问题。上市公司可以考虑适当举债经营、加强存货等资产的运营、合理优化公司的非票房结构和延伸影视产业链等。

At the end of 2016, there are total 21 video and television entertainment listed companies in our country. By using 2016 annual financial report of each company and Shenhu public information, It's necessary to analyzes and compare operating performance and financial status.Result shows that video and television entertainment listed companies have good performance in credit capacity and funding liquidity, and strong ability in profit and growing. These companies have bright further and endless development space.However, they face the problem with conservative investment and weak operation ability. Performance is easily affected by box office.Listed company can proper consider operation of assets by leveraging and strengthening the stock. what's more,company also can reasonably optimize the non box office structure of the company and extend the film-television industry chain etc.