“两微一端”思政教育平台的创新性研究——基于传播学互动传播模式

Innovative Research on Ideological and Political Education Platform of Weibo, Wechat and Mobile Client Based on the Interactive Communication Mode

"两微一端"作为新媒体传播模式,被广泛应用于很多领域。网络思想政治教育在高校呼声渐响,很多高校开始使用微博、微信和移动客户端作为开展思政教育的新平台。怎样在"互联网+"时代转变传统思政教育模式,如何摆脱传统媒介传播的禁锢和束缚,怎样创新传播内容和形式,这就需要注重在新的传播平台上采用新的传播模式和传播策略。传播学中的互动传播模式,正是基于传统单向灌输式传播模式的创新性选择。赋予学生受众参与传播的权利、搭建互动传播交流平台、完善网络自媒体传播方式,应当成为新时期"两微一端"思政教育平台创建运营的新举措。

As a communication mode of the new media, Weibo, Wechat and mobile clients have been applied to various fields.Ideological and political education through the Internet has aroused more attention, and a number of universities and colleges havestarted to regard Weibo, Wechat and mobile clients as the new platform to lunch this education. How to change traditional ideologicaland political education modes on the age of ＂Internet plus＂, how to throw off shackles and restraints of traditional media communica-tion and how to make innovations on communication contents and forms？ All these problems could be solved if we pay more atten-tion to adopt new mode and strategies on the new communication platform. The interactive communication of media studies is an in-novative choice made on the basis of unidirectional instilled communication mode. It entrusts participation right on students, builds aninteractive communication platform and improves transmission ways of We Media. Therefore, interactive communication could becomethe new way to build and operate ideological and political education platform through microblog, Wechat and mobile clients.