基于内容分析法的国内县域电子商务产业园区研究综述

A Review of County-level E-commerce Industrial Parks in China Based on Content Analysis

基于内容分析法,以2011—2016年在中国知网关于县域电子商务产业园区的文献为研究对象,以每篇文章的研究重点为编码依据,从县域电商产业园推动县域经济发展、县域电子商务发展对策、县域电子商务实证研究和县域电商产业园发展模式等4个方面进行文献梳理和总结。指出可从构建县域电子商务产业园区的组织架构、"互联网+新零售"下的县域电子商务产业园区运作模式以及县域主导产业的县域电商产业园区运作模式3个方面展开研究。

Based on content analysis,taking the literature in CNKI from 2011 to 2016 on the county-level E-commerce industrial parks as research subjects and the research focus of each paper as the main theoretic coding basis,the paper reviews and summarizes the literature from four aspects：the promotion of the county-level economic development by county-level E-commerce industrial parks,the countermeasures for the development of county-level E-commerce industrial parks,the empirical studies on the county-level Ecommerce,and the development mode of the county-level E-commerce industrial parks.It is concluded that the county-level E-commerce industrial parks can be studied from three perspectives：the construction of the organization structure of the county-level E-commerce industrial parks;the operating mode of the county-level E-commerce industrial parks on the basis of＂Internet＋new retail＂,and the operating mode of the county-level E-commerce industrial parks of the county-level leading industries.