跟着荒岛去旅行--荒岛图书馆阅读推广与传播研究

Study on Reading Promotion and Communication of the Desert Island Library

论文以荒岛图书馆路书众筹出版为切入点,分析路书出版策划特点以及路书内容反映的荒岛发展情况,总结其在阅读推广方面的经验,认为荒岛图书馆坚持合作共建、注重自我营销、拓展阅读推广内涵和外延、细分读者对象、走特色化发展模式等特点对民间图书馆和阅读推广的发展具有启示和借鉴意义。

Taking the crowd funding publication of Road Books(RB) in Desert Island Library(DIL) as the starting point, this paper analyzes the features of planning and publishing RB. It also expounds the development of DIL demonstrated in the content of RB, and summarizes experiences of applying RB to the promotion of reading. This paper points out that the characteristics of DIL such as cooperative construction, emphasizing self-marketing, expanding the connotation and denotation of reading, subdividing readership, following specialized developmental modes offer inspirations and references to the development of folk libraries and reading promotion.