高校网络舆论引导力的现状、问题及对策——以重庆为例

The Status Quo, Problems and Countermeasures of the Guiding Force of Online Public Opinions in Colleges and Universities: Taking Chongqing as an Example

文章对重庆地区10所高校进行了抽样调查,运用交叉分析、独立样本T检验等方式分析了当前高校网络舆论引导力的现状和问题,并在实证分析的基础上,探究高校网络舆论引导力的提升策略。

Based on the sample survey of ten colleges and univer-sities in Chongqing area, this paper analyzes the current situationand problems of the guiding force of online public opinions incolleges and universities by means of cross-analysis and inde-pendent sample T-test. On the basis of an empirical analysis, itexplores strategies to enhance the guiding force of online publicopinions in colleges and universities.