论高级定制的形象塑造要约

Key Points for Image Building in High-end Apparel Customization

随着社会快速发展,经济与财富急剧膨胀,人对服饰的需求早已从保暖、保护的基本功能演变为满足个性在社会精神层面上的形象塑造。尤其对中高阶层来讲,为了证明其生活的品味和社会地位,就需要以某种形式来表现其身份,而这种形式最好的诠释方法就是定制。现在在生活中的方方面面上都有着个性化的定制。

High-end Apparel Customization should not only demonstrate individuality and uniqueness of design, but also can mirror consumer＇s aesthetics, hobby and life attitude. To this end, it is necessary to adopt good points and avoid shortcomings according to consumer＇s characteristics, and launch image building in a pertinent manner.