当地居民对民俗节庆活动举办的感知与满意度研究——以海南黎族苗族三月三节为例

The Perception and Satisfaction Research of Local Residents in Traditional Festival:Taking Double 3rd Day Festival of Li and Miao Nationality in Hainan Province as an Example

民俗节庆活动的举办对当地社会生活、经济、环境等方面有广泛的影响,而当地居民的态度关系到民俗节庆活动的持续发展。为了更好地探究当地居民对民俗节庆活动举办的感知和满意度情况,结合现有的研究文献,以在海南白沙举办的黎族苗族三月三节为例,通过问卷调研和深入访谈,获取当地居民对该活动所产生的社会生活、经济、环境等影响感知数据和满意度情况。然后经过多次探索性因子分析,从节庆活动举办满意度题项和影响感知题项中分别提取公因子,对满意度和影响感知的相关关系进行分析,得出当地居民对民俗节庆活动的满意度与社会生活影响和经济影响的相关性大,而与环境影响的相关性不大的结论。最后,根据研究结论给出了一些对策建议。

Traditional festival is an important source of tourism and has a broad impact on local residents. This paper takes double 3rd day festival of Li and Miao nationality in Hainan province as an example, by using a questionnaire and in-depth interviews, obtains the residents of Baisha county influence perception in the social life, economic, environmental and other data. Then, through the SPSS22.0 statistical analysis software, this paper extracts the common factor from the festival activities, satisfaction items and the influence of perceived items after several exploratory factor analysis and describes the relationship between satisfaction and perception. Finally,this paper puts forward some suggestions based on the statistical re- sults and conclusion, also points out the shortcomings of this research.