全域旅游视角下民族地区茶旅产业融合发展研究——以广西龙胜各族自治县为例

Research on the Development of Tea and Tourism Industry Integration of Minority Area from the Perspective of Region-based Tourism:A Case Study of Longsheng County,Guangxi

茶产业与旅游产业具有很强的关联性和紧密融合的现实需要,茶业资源的市场需求与旅游价值的交叉性促进了该资源的旅游开发与产业融合。以龙胜各族自治县为例,在全域旅游发展理念下,在梳理茶旅产业和产业融合的基础上,结合茶旅产业的发展优势和条件,提出全产业的交叉渗透、全产品的有效供给、全要素的整合重组、全市场需求驱动、全过程深度体验等产业融合发展策略,克服茶旅产业发展的障碍因素,促进茶与旅游两大产业全方位的对接与融合。

As the tea and tourism industry are strongly connected with each other, the integrated develop- ment between them is extremely necessary at present. The intersection of the market need and tourism value of tea resources has greatly pushed the industrial integration of tea and tourism, especially the tourism development of tea resources. Taking Longsheng county as a case study, from the perspective of region-based tourism, this paper analyzes advantages and conditions of the development of tea and tourism industry of Longsheng county. In order to overcome the development obstacle factors of tea and tourism integration and promote the all- round integration of tea and tourism industry of Longsheng county, this paper put forward a series of development strategies of industrial integration, such as infiltration and crossindustry of the whole industry, effective supply of all products, integrative recombination of all factors, all-market demand driven, deep experience of overall process, etc.