商务英语翻译研究

Research on Business English Translation Studies

探讨出口商品商标英译的基本原则,以此作为切入点,深入分析和探究了出口商品商标英译的语言特色和文化内涵,并在此基础上,提出了出口商品商标英译的方法策略,即音译法、直译法和音意结合法。

This paper discusses the basic principle of export articles trademark translation from Chinese into English.From this perspective,the author deeply analyze the language feature and cultural connotation in export articles trademark translation from Chinese into English,and proposes the method and strategy of trademark translation based on the analysis,i.e.transliteration,literal translation,and combination of transliteration and free translation.