视觉艺术应用识别系统对高校文化品牌的作用

THE EFFECTS OF VISUAL ART APPLICATION IDENTIFICATION SYSTEM TO UNIVERSITY

品牌在企业的发展中历史非常悠久也深受重视,但是对在高校文化的品牌建设却关注甚少。在世界的大竞争时代,中国的高校急需通过构建特色的文化品牌才能在高等教育市场的竞争中获得有利地位,使高校可持续发展。文章通过视觉艺术应用识别系统对高校文化品牌的作用进行论述,从教学办公事务用品类、校园导视类、宣传海报类和校园文化产品类的作用进行论证,视觉艺术应用识别系统在高校文化品牌的重要性。希望通过对视觉艺术应用识别系统作用的研究,使更多的专业人士关注高校文化品牌建设、重视高校文化品牌的构建。

Brand has a long history and is taken seriously in the development of enterprise. However, the attention has not been given enough to the construction of University brand. In the big competition era in the world, Chinese Universities harshly need to structure a special culture brand to strive for an advantageous situation that will help the Universities develop sustainably, The effects of visual art application identification system to University cultural brand will be related and analyzed in the article, and the significance of visual art application identification system to University brand wilt be demonstrated from the effects of teaching official appliance category, campus guidance category, advocate poster category and campus cultural products category.I hope that many professional people will pay more attention to University cultural brand construction and will take the University cultural brand construction seriously through the study to the effects of visual art application identification system.