江苏休闲茶业创意发展的路径探析

The pathway of creative development of leisure tea sector in Jiangsu Province

江苏省是我国重点产茶区域之一,在经济水平、区位条件、政策鼓励等方面享有较大的茶业发展优势,却囿于茶园面积小、劳动力成本高的束缚,产业规模小、产业链条短等难以进一步提升综合效益。基于此,为探索现代茶业发展路径,文章积极地提出了将创意农业理论与茶叶产业结合起来,以江苏茶博园、江苏宜兴阳羡茶文化博览园、江苏鑫品茶业有限公司等为案例,总结了目前江苏休闲茶业有景观创意、产品创意、产业创意、活动创意等四种创意发展模式,分析了江苏休闲茶业创意发展的优势与劣势,提出了以市场为导向,依托茶业产业,运用创意对传统茶叶产业进行转型升级的路径,以及培养创意人才、提高科技含量与文化内涵、强化品牌塑造与宣传推广、加强政策支持与资本助推等推动休闲茶业创意发展的对策建议,为大力推动传统茶产业多元化开发,促进江苏休闲茶业创意发展将提供有益的参考。

Jiangsu province is one of the key tea-producing areas in our country. The tea industry isbenefited from the economic development, geographic conditions and related policies. However , comprehensive benefits of the industry are limited owing to small scale of tea fields and production , highlabor costs , short industry chain. To explore the development path of modem tcombining the creative agriculture with the tea industry was proposed and a tbuilt in Jiangsu tea expo garden , Jiangsu Yixing City. The tea culture expo park included four creativedevelopment modes , i. e. , Landscape originality, Product creativity , industry creativity , activitycreativity.