快递“最后一公里”的商业模式研究

Study on Business Modes of Last-mile Express Delivery Services

快递"最后一公里"作为配送服务链的末端,一直是快递服务的一个瓶颈,快递企业与消费者作为物流配送服务的源头提供者与最终使用者,以两者为中心的商业模式是快递企业抢占"最后一公里"成功的关键。对我国现行快递末端商业模式进行分类研究,分析了快递"最后一公里"各种现行模式下消费者与企业价值主张的实现程度,并针对我国快递行业各种模式的优劣势、适用性与存在问题展开分析,对比国外部分发达国家的现行方式,提出若干发展建议为我国快递终端发展提供借鉴。

In this paper, we studied the current endpoint service modes of the express delivery industry in China by category, analyzed the extent to which the value proposition of the consumers and the enterprises were realized under the prevalent last-mile operation modes,and then in view of the strength, weakness, applicability and existing problems of the current service modes of the Chinese express delivery industry and in reference to the popular practice in some advanced countries, proposed the recommendation and countermeasures for the better development of the industry in China.