公共危机管理中政府形象塑造的路径选择

The Path Choice of Government Image Shaping in Public Crisis Management

在经济、科技、网络媒体迅速发展的今天,公共危机作为一种危险与机遇共存的高发事件依旧严重威胁着我国的公共利益和政府形象。如何在公共危机管理中把握机遇、塑造良好形象以不断提升政府的凝聚力、公信力和号召力,来帮助政府有效化解危机、维护公共利益是一个值得我们思考和研究的问题,也是关乎政府自身和整体公共事业长久发展的问题。

In today＇s rapid development of economy,science and technology,and the network media,the public crisis as a kind of risk and opportunity coexistence of high incidence of events is still a serious threat to our country＇s public interest and government image. How to grasp the opportunities in public crisis management to shape a good image to enhance government cohesion, credibility and appeal, to help the government to dissolve the crisis effectively and maintain public interests, is a problem worthy of our consideration and study, and also relates to the long-term development of the government itself and the whole body of public utilities.