摘要
SK-Ⅱ"相亲角"广告对职业女性中占绝对主体的"剩女"这一群体进行了关注。对其生活境遇的揭示直达作为"剩女"的职业女性的真实,对其独立自信和美丽形象的塑造改写了已有广告对职业女性的印象。SK-Ⅱ"相亲角"广告对职业女性形象的书写对于社会如何关注和思考性别问题,及全面认识职业女性等具有重要的价值和意义。
SK-Ⅱ advertisement of ＂matchmaking corner＂payed attention to ＂leftover＂women among which the overwhelming majority are professional women. The revealing of their actual existence offers direct reality of professional women who are called ＂leftover＂women. The shaping of their image which shows self-confidence,independence and beauty changes the existing impression in previous advertisements. It＇s description of professional women will play an important roleas how to deal with gender problems and how to understand professional women in perspective.
出处
《山东女子学院学报》
2018年第1期69-74,共6页
Journal of Shandong Women＇s University
基金
全国妇女/性别研究与培训基地(山东女子学院)开放基金课题"电视广告中的专业女性形象研究"(项目编号:2015SDJD11)
山东科技大学应用型立项建设专业(群)经费资助
关键词
“相亲角”广告
职业女性
“剩女”
女性形象
SK-II advertisement in “ matchmaking corner ”
professional womenleftover ” women
female image
