传媒类高校图书馆微信公众平台的调查与分析

Investigation and Analysis on the WeChat Public Platforms of Media University Libraries

对教育部公布的八所传媒类高校图书馆微信公众平台建设现状进行对比分析。从基础业务、用户定位、宣传手段、功能完善和个性需求等方面提出传媒类高校图书馆如何更好地建设微信公众平台,从而提升传媒类高校图书馆的服务质量。

This paper makes a comparative analysis on the status quo of the construction of the WeChat public platforms of the eight media university libraries published by the Ministry of Education.It puts forward service improvement measures from aspects of basic service,user location,publicity means,functional maturation and personalized requirement for the media university libraries to better build WeChat public platforms,thus improving their service quality.