基于体验经济的福建土楼旅游创意研究——以福建土楼(初溪)为例

Research on Tourism Creativity of Fujian Tulou from the Perspective of Experience Economy——A Case Study of Fujian Tulou(Chuxi)

福建土楼作为世界文化遗产闻名于世,是中国名片之一。初溪土楼群常作为福建土楼代表而展示。本文通过分析初溪土楼群独特的文化资源,分析旅游现状,从体验经济视角,构建和谐美的体验创意、教育的体验创意、娱乐的体验创意、回归自然的慢生活体验创意等来提升游客体验的品质,让其留下值得回忆的体验。

FujianTulou,known as a world cultural heritage,is one of China's business cards.Chuxi Tulou buildings often display as a representative of the Fujian Tulou.In this paper,through analyzing the unique cultural resources of Chuxi Tulou Group,analyzes the current situation of tourism,from the perspective of experiential economy,and builds a harmonious and beautiful experience,experiential creativity of education,recreational experience and creative experience of slow life,to enhance the tourist experience quality,leaving them memorable experience.